Vileson Trade FZCO — Dubai, U.A.E.

Clean is not a
compromise.
It never was.

ECO CLEAN was built on a single conviction: that what works powerfully for your laundry should be equally kind to your skin, your home, and the world outside it.

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Our Beginning

Born in Dubai.
Made for every home.

ECO CLEAN began as a question asked in a Dubai laundry room: why should high-performance cleaning come at the cost of skin-harsh chemicals, wasteful packaging, or synthetic fillers that do nothing but bulk up the bottle?

We formulated from scratch — no legacy ingredients, no shortcuts. The Ruby Crystal Collection is what emerged: concentrated, fragrant, dermatologically tested, and manufactured under ISO 9001:2015 certification in the United Arab Emirates.

Every drop earns its place. Nothing is added without purpose. That discipline is what gives ECO CLEAN its character — and its results.

42
Washes per 3-litre bottle
More washes per millilitre than most leading brands at standard concentration.
33%
Active concentration — Fabric Softener
High-performance softening with anti-static action and fibre protection in every wash.
UAE
Manufactured locally
Produced in Dubai under ISO-certified conditions. No outsourced formula, no grey-market supply chain.

What We Stand For

Three principles.
No exceptions.

These aren't marketing claims. They are the constraints we set before any formula was mixed, any bottle designed, or any shipment dispatched.

◇

Formulated without compromise

No parabens. No animal testing. No harmful preservatives. The Ruby Crystal Collection is built around ingredients that are there for a reason — cleaning efficacy, skin safety, and fragrance performance — and nothing else.

Paraben-Free · Cruelty-Free

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Concentrated by design

At 23.75% active concentration in the Laundry Power Gel, a single 3-litre bottle replaces multiple standard-size alternatives. Less packaging, fewer deliveries, lower cost-per-wash. Concentration is an environmental stance as much as an economic one.

High Active Concentration

✦

Luxury in the everyday

Ruby Crystal is not decorative branding. It describes a fragrance character — warm, complex, long-lasting on fabric — that makes the ordinary act of laundry feel considered. Clean clothes should smell as good as they feel.

Ruby Crystal Fragrance

Certifications & Standards

Quality you can verify,
not just trust.

ISO

9001 : 2015

Certified production facility. Every batch manufactured to internationally recognised quality management standards.

✕

Cruelty-Free

No animal testing at any stage of development, production, or quality assurance.

◇

Paraben-Free

Free from parabens and harmful preservative compounds. Skin-safe for everyday household use.

UAE

Made in Dubai

Manufactured in the United Arab Emirates. Traceable supply chain, certified facility.

The Ruby Crystal Collection

Two products.
One coherent system.

ECO CLEAN 3L Power Gel
Earth Friendly
ISO 9001:2015
Paraben-Free
Cruelty-Free

Product 01 — Laundry Care

Ruby Crystal Laundry Power Gel

3 Litre · 23.75% Active Concentration · Made in Dubai, U.A.E.

A premium laundry detergent with the luxurious Ruby Crystal scent, inspired by Baccarat Rouge. Engineered for those who demand perfect cleanliness, fabric safety, and a lasting fragrance with every wash. With a 23.75% active detergent concentration, it delivers a deeper clean even in cold water — protecting fabrics and saving energy.

Key Highlights

Ultra-concentrated formula — up to 42 washes of deep-cleaning power
Luxury Ruby Crystal fragrance — inspired by Baccarat Rouge, long-lasting on fabric
Effective in cold water — powerful clean at low temperatures
Universal compatibility — all fabric types, delicates, and baby items
Safe & clean formula — paraben-free and cruelty-free
Best paired with Ruby Crystal Fabric Softener for full Ruby Crystal experience

Usage

Add directly to the detergent drawer or drum. For a standard load (4–5 kg): 50–65 ml. For heavily soiled laundry, increase to 80 ml. Use with washing machine at any temperature.

Technical Specs

Active Concentration 23.75%
Volume 3 Litre
Washes per bottle Up to 42
Temperature range Cold – 90°C
Origin Dubai, U.A.E.
ECO CLEAN 1L Softener
Earth Friendly
Anti-Static
Easy Ironing
All Fabrics

Product 02 — Fabric Care

Ruby Crystal Fabric Softener

1 Litre · Premium Softening Formula · Made in Dubai, U.A.E.

Premium fabric care designed for those who value reliable softness, a stylish scent, and comfort with every wash. Ruby Crystal — a sophisticated fragrance inspired by luxurious perfume — lingers on fabrics, creating a sensation of freshness and elegance. Beyond softness, this formula minimises static electricity, makes ironing easier, and preserves the fibre structure — gentle on skin and safe for all clothing types, including delicates.

Key Highlights

Up to 33 washes per 1L bottle
Long-lasting Ruby Crystal scent — sophisticated, non-chemical fragrance
Ultra-soft finish — irresistibly soft, conditioned fabrics
Anti-static & easy ironing — reduces static cling, simplifies care
Fibre protection — preserves fabric structure wash after wash
Skin-gentle — safe for all fabric types, delicates included

Usage

Add to the fabric softener drawer during the final rinse cycle. For a standard load: 30 ml. Do not pour directly onto garments. Suitable for all washing machine types.

Technical Specs

Volume 1 Litre
Washes per bottle Up to 33
Fabric compatibility All types
Skin safety Dermatologically tested
Anti-static Yes
Origin Dubai, U.A.E.

Who It's For

The same standard.
Two different scales.

Hotels & Facilities Management

Wholesale supply that performs at volume

Hotels, serviced apartments, and FM operators need cleaning products that deliver consistent results across hundreds of washes per day — without inflating per-unit costs or burdening staff with complex handling.

  • Bulk pricing tiers available on request
  • Concentrated formula reduces storage footprint
  • ISO-certified quality ensures batch consistency
  • Suitable for commercial washing machines
  • Direct procurement via Vileson Trade FZCO

Individual Consumers

Premium laundry care for the home

For households that want their laundry to be genuinely clean, thoughtfully fragrant, and free from the chemicals that compromise skin and surfaces — ECO CLEAN is the answer that doesn't ask you to trade performance for principle.

  • Up to 42 washes per 3-litre Laundry Gel
  • Up to 33 washes per 1-litre Fabric Softener
  • Safe for delicates, colours, and all fabrics
  • Cold-water effective — lower energy bills
  • Dermatologically tested for sensitive skin
  • Ruby Crystal fragrance lasts on fabric
Shop the Collection

"We did not set out to make a greener product.
We set out to make a better one.
It turned out those were the same thing."

— ECO CLEAN, by Vileson Trade FZCO

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